michiel knops freelance producer & director

commercial for Faro - Erfgoeddoel

Commissioned by Shortcut Agency, we created this commercial for FARO’s Erfgoeddoel campaign. While many people know they can adopt a piece of heritage — like a painting or artifact — fewer realize they can also support heritage simply by making a donation. To highlight this, we imagined an absurd scenario: someone adopting the same statue, ‘Bartholomeus’, every other week. The result is a playful yet pointed reminder that sometimes, giving can be a lot simpler.